Plan, Build & Sell Your Course
(IN 1 WEEK OR LESS!)
On-Demand Access
Training 🎉 Implementation 🎉 Networking 🎉 BIG Prizes
In 1 Week or Less: Exactly How to Create & Monetize Your 1st (or next!) Online Program, Even If You're Not "Techie"
- Stop spinning in circles with a gajillion different strategies (webinars? challenges? launches? ads? social media? websites? social media? ack, too much!!)
- Get your 1st (or next!) client in the next few DAYS (not the next few MONTHS)
- Figure out exactly what your perfect people actually WANT to buy & sell it in a way that's easy for YOU (for realsies, even if you usually suck at selling)
- Get paid to build your course BEFORE you build it (instead of building then hoping it'll somehow sell)
- No more tech stress: Plan, build & sell your course with ZERO overcomplicated techie stuff (you can even do it all for freeeee!)
Hi, I'm Kathryn! 👋
Entrepreneurs, coaches & course creators: Please do yourself a favor: Take 2 minutes and check this page out...
Whether or not you & I ever cross paths again, I want you to know there is an easier way to monetize your business. You don't have to do 5,000 things. It doesn't have to take 5,000 years. You don't have to be a tech wizard or hire a ginormous team.
My name is Kathryn Calhoun - I'm your program host, online business mentor & tech coach and it took me 2 years to sell my first thing online.
I have a multiple-6-figure business now but it was a stressful little 4-figure business until I figured out how to do the right things in the right order...
- I spent 3 years in a $25,000 program teaching me about selling and I still could NOT sell.
- I tried webinars but almost nobody showed up and definitely nobody bought.
- I wasn't sure who my ideal client was or what the HECK I could put together that they'd actually want to buy...
Hi, I'm Kathryn!
Entrepreneurs, coaches & course creators: Please do yourself a favor: Take 2 minutes and check this page out...
Whether or not you & I ever cross paths again, I want you to know there is an easier way to monetize your business. You don't have to do 5,000 things. It doesn't have to take 5,000 years.You don't have to be a tech wizard or hire a ginormous team.
My name is Kathryn Calhoun - I'm your program host, online business mentor & tech coach and it took me 2 years to sell my first thing online.
I have a multiple-6-figure business now but it was a stressful little 4-figure business until I figured out how to do the right things in the right order...
- I spent 3 years in a $25,000 program teaching me about selling and I still could NOT sell.
- I tried webinars but almost nobody showed up and definitely nobody bought.
- I wasn't sure who my ideal client was or what the HECK I could put together that they'd actually want to buy...
The secret recipe to FINALLY selling your stuff consistently to real actual paying human clients?
Content that your people actually want
A simple, step-by-step roadmap to attract the people who really want your stuff
Action & support so you're actually doing the work & generating consistent income
Plan, Build & Sell Your Course
(IN 1 WEEK OR LESS)
...is so much more than content & training...
It's a "do as you learn" action plan so you can make your 1st (or next!) sale in just 7 days (or less!):
PART 1:
PLAN
- Exactly what to put into your program/course so people HAVE to have it
- Exactly where your "lowest hanging fruit" buyers are hanging out (no more struggling to find buyers)
- Exactly how to talk about what you do in a way that sells your stuff (ie copywriting tricks so you don't have to stare at a blank screen & blinking cursor anymore)
PART 2:
BUILD
- Hot Content - The bare minimum of content you need to start selling your course TODAY (like during the event, not months from now)
- Pricing Secrets - Exactly what to charge so your thing sells and you feel GREAT about it
- Easy Tech - The easiest possible techie tools to sell & deliver your course/program (even for free, even if you're not tech-savvy)
PART 3:
SELL
- Mindset Hacks - Suck at selling? Tap into that inner part of you that not only CAN sell, but LOVES to sell & is AWESOME at it (I promise that person is in there!)
- Objection Tips - Navigate top objections like "I can't afford it" and "I have to think about it" with ease (& without breaking into a sweat)
- Scaling Strategy - How to go from monetizing now (hooray!) to building a consistent, sustainable business with predictable income year-round (BIGGER hooray!!)
Did Somebody Say Prizes?
At "Plan, Build & Sell" I want you inspired to take action in every way, shape & form... because yes, learning stuff is cool, but DOING stuff is what makes magic happen in your business...
Action-takers in "Plan, Build & Sell" can win awesome, high-value prizes to help you grow your business:
Solo Promo: I'll Promote ONLY YOU to my Entire List of 22K Followers
Group Promo: Get Features In An "Event Highlights" Email to My 22K Followers
Pro Lighting Kit for Photos & Video
Stop spinning your wheels & get REAL traction & REAL clients (like now-ish):
Plan, Build & Sell Your Course
(IN 1 WEEK OR LESS!)
Tickets are only $497 $197 + $2,300 Bonus Bundle (details below):
Program Schedule:
- IMPORTANT: YOU HAVE LIFETIME, ON-DEMAND ACCESS TO ALL TRAINING CONTENT
- The schedule below is for the CONTEST PORTION of Plan, Build & Sell
- You have on-demand access to your training content as soon as you purchase.
- The live/interactive components start on Dec. 14 in the event Facebook Group.
- The contests run through Dec. 31.
- The program is 100% online - no travel required. 🙌
The rundown on "Plan, Build & Sell" content + $2,300 Bonus Bundle (10x your ticket value!)...
This is what you get when you register for Plan, Build & Sell Your Course...
- A proven, QUICK system to plan, build & sell your course in just DAYS (not months or years)... These are the exact steps I've used to start and monetize multiple online businesses in 1 week or less with almost zero tech & NO virtual assistant
- Live, interactive time with me plus a go-forward plan so you can work towards the goal: to sell a spot in your course or coaching in 1 week or less
- The training part: Learn the absolute need-to-know steps (and no more!) to successfully sell your stuff, even if you're just getting started, even if you're not "techie," even if you suck at selling.
- The action part: Learning is fun, but DOING is what gets you results. Action time is built right in to the event so you can execute while you learn and potentially even monetize your course or coaching before the event is even over. (It happens all the time!)
- The community part: The easiest way to build a business is by getting help from others to get visibility with your people... Strategic, targeted networking exercises are built into the program so you can walk away with potential JV partners to help spread the word about your stuff.
- Fun, valuable bonuses (see below) including my the always awesome Course Builders Kit delivered to you in the mail filled with items to support you before, during & after the event
- Valuable prizes being given away, all geared toward helping you grow your biz
- You'll also learn:
- The easiest possible thing you can sell right now
- The easiest possible ways to find perfect people to make offers to
- The exact right order to get your course set up and sold with minimal tech and planning so you can actually sell your course BEFORE you've even built it
- How to easily find the words to say what you do in a way that sells, without stressing endlessly over "marketing language" or "sales copywriting"
- How to price your stuff so it's a no-brainer yes for your perfect people
... Plus the $2,300 bonus package below: (MORE THAN 10X the value of your ticket!)
BONUS #1: ULTIMATE LAUNCH CHECKLIST 3-PACK
Three simple, powerful checklists to help you plan the very first launch of your course after the event is over...
#1: The Ultimate Launch Email Checklist - the specific types emails to send before, during & after your launch plus the exact timing to maximize sales
#2: The Ultimate Sales Page Checklist - my exact formula for high-converting sales pages (including this one!)
#3: The Ultimate Launch Tech Checklist - the tools and step-by-step I recommend to launch easily & inexpensively, even if you're not "techie."
PLUS! Get a 60-min prerecorded Q&A session where I answer the top launch questions & share tips from my own launches. - $1,000 VALUE
BONUS #2: HOW TO GET CLIENTS FROM FACEBOOK FOR FREE
Figuring out what to sell? Very important.
Getting those first sales? Very important.
...But what about having a steady stream of prospects from here on out?
Also very important!
This complete on-demand course shows you exactly how I went from business idea to first paying client in just 6 days using Facebook.
This is the exact FREE strategy I used with zero visibility in a brand new business to get my first paying client... no Facebook Ads, no pre-existing audience. - $500 VALUE
BONUS #3: $73,000 LAUNCH BREAKDOWN
Come behind the scenes with me as I break down the success of last year's $73,000 launch, including:
- What went well & what I did differently
- Mistakes I made (please avoid these in YOUR launches!)
- How I grew from my 1st webinar with ZERO sales to a $73K launch
- How I managed to get big-time JV partners promoting for me this time around
- The important stats & metrics you need to track to emulate this success
- Prerecorded, delivered after the event
- $500 VALUE
BONUS #4: $200 COUPON CODE
More than your tuition for this program, the $200 coupon code applies to any of my programs including my signature membership program, Clarity Momentum Success.
Clarity Momentum Success is the perfect complement to Plan, Build & Sell because you get longer-term access to me plus all the handholding you need for techie stuff, marketing stuff, and so much more...
Use the coupon & it's like getting this program for free!
- $200 VALUE
BONUS #5: COURSE CREATORS KIT (WHILE SUPPLIES LAST)
Delivered to you by snail mail, the Course Creators Kit is packed with tons of fun items to support you before, during & after the event.
We have a LOT of surprises in the box and it's always a big hit with our attendees.
We only have 100 of these boxes left and when they're gone, they're gone.
- $100 VALUE
Frequently Asked Questions:
Q: Will there be replays?
A: Everything is on demand and you have lifetime access, plus YES anything live will also have replays.
Q: Will there be selling at this event?
A: Yup, a little. While this event is 100% content & action driven, yes, absolutely there will be programs available for purchase if you wish to work with me beyond the event.
I want to be super-clear that this is the furthest thing from a pitch-fest (if you've been to any of my stuff before, you know that's not how I roll) & the event itself is more than enough to get your business monetized lickety-split.
If you find offer-making a turnoff, please take 30 seconds to read this important message from my heart to yours:
Offers are how I make money to pay the bills, save for retirement, feed the kiddos, give to charity, take the odd vacation, buy Christmas presents, etc.
Offers are how YOU make money as an entrepreneur, too! Remember this mantra: "Every business deserves value in exchange for value, including mine."
So when we get to the "offer part" of the event, if it's a 'no' from you, that's totally fine. Still, I strongly suggest you use that time with me to take lots of notes and steep yourself in a model of what it looks like to invite people to check out your stuff from a place of heartfelt authenticity. It's a fun way to sell and it will serve you for your entire entrepreneurial career.
Q: What if I haven't settled on a business idea or ideal client yet? Can you help?
A: YES. If you are committed to taking action during this event, there is NOTHING that will get you clarity faster than starting to get out there with your stuff.
During the event you will be given exercises to land on an ideal client and offer that is perfect for you for right now - and then you get to evolve from there.
Q: What if I do 1-on-1 coaching or sell physical products? Will this help me?
A: Most likely yes. If you are selling some sort of knowledge, training, or coaching, this event was designed for you. Whether it's in a group format (which is when we usually think of the word "course") or it's 1-on-1, the idea is to get the planning part done quickly so you're not spending 5,000 years on PowerPoint slides or logo design & instead actually selling your stuff & serving your clients.
If you sell physical products and don't want to add on a coaching or course component, this event is probably not for you.
However, if you sell physical products AND want to monetize further by adding a knowledge component (e.g. you sell makeup and want to sell smoky eye tutorials or you're an author and you want to sell a product to hold people's hands through your book content), this will totally help.
Q: Will I get results from this event? Will I REALLY sell something in 1 week or less?
A: Truth time: You have to do the work. This event is not a magic pill. Listening to me and learning from me is not enough to create your product & get yourself out there. You HAVE to be willing to step up for yourself, try stuff on for size, make mistakes and learn from them.
Never forget: Being an entrepreneur is an amazing act of courage.
If you haven't put together a lot of (or any!) courses or offers, or you've heard "no" a lot and you're discouraged, this event may give you butterflies in your stomach at times!
I know you can do this. I know I can help. None of that can happen without your action.
If you WANT something different in your business, you have to decide to DO something different. Plan, Build & Sell might (in 1 Week or Less!) just be the exact perfect catalyst you need right now.
Q: I'm not sure I can afford this ticket. Any tips?
A: Yep! A few things:
- This is by far the lowest-cost way to get this depth of help from me. If $197 is genuinely too much at this time, that's perfectly okay. Stay on my email list & get advice & coaching from me that way. If you're overly stressed about the money part, it can put you at a disadvantage when it comes to implementation.
- It should only take 1-2 new clients/sales MAX for you to recoup your nominal investment.
- If you've bought programs and tools in the past that aren't working for you because finding your people & selling your stuff effectively continues to be the missing piece, this course will help make those investments pay off, too.
- If you are serious about succeeding but suck at selling, you need to invest in help. It is 100% TRUE that it takes money to make money - the good news is that with this course, your upfront investment is next to nothing and you can make your money back quickly, often with 1 single sale.
- Don't forget about the $2,300 bonus bundle including the Course Creators Kit I send via snail mail - your ticket pays for itself more than 10 times over with the bonuses alone.
Q: What is your refund policy?
A: Tickets are non-refundable & transferable. If you are unable to attend the event due to unforeseen circumstances, you may transfer your ticket to another person with a minimum of 48 hours' notice to us so we can get all the necessary changes made.
Please note that if your event swag box - aka the Course Creators Kit - has already been mailed, we will be unable to ship out a second box if you must transfer your ticket.
Q: What are the rules for the contest & prizes?
A: Oooh I'm so excited about this! The contest prizes are all geared towards helping you fast-track your visibility and success.
For action-takers who make a minimum of $197 in sales with a new product during the event, you will be entered into a raffle to win one of the grand prizes. It doesn't matter if you sell 197 $1 things or one $197+ thing - the main thing I want is for you to be taking action.
The grand prizes involve promotion of YOUR product to my complete email list and social media following, totally over 22,000 people. This is an incredible way to grow your email list and make sales quickly.
The Pro Lighting Kit will be raffled off to 1 winner from a pool of those who complete our bingo-style game at the event. Other prizes will be awarded similarly.
The contest is void where prohibited & Quebec residents are (sadly) ineligible. Canadian winners will have to answer a skill-testing question to claim their prize. Full contest details here.
Q: What if I have another question?
A: Ask us here.
Plan, Build & Sell Your Course
(IN 1 WEEK OR LESS!)
On-Demand Access
Training 🎉 Implementation 🎉 Networking 🎉 BIG Prizes
Copyright 2021-2023 Kathryn Calhoun Coaching. All Rights Reserved. Legal & Earnings Disclaimer